Wednesday, June 5

Digital advertising accountability workshop

The Digital Advertising Accountability Workshop is focused on helping enterprise marketers and their ad partners stay abreast of self-regulation and legislative developments and adherence. CLE credits are available where applicable.

Times and content subject to change.

7:30—8:15 AM

Registration Opens

Breakfast sponsored by


8:00 - 8:10 AM

Welcome & Curriculum Set

Waterside 1, 2nd Floor


Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance
Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance

8:10 - 9:00 AM

Step-by-Step Process for Implementing CCPA Guidance and Compliance

On January 1, 2020, California's data protection law takes effect. However, many required company processes for recording customer histories must be in place well in advance. We take a look at what's required (or may be required) of marketing organizations, including a helpful compliance checklist. We also examine how self-regulation with DAA Principles can play an important due diligence role.


Emma Blaser, Associate, Venable LLP
Allaire Monticollo, Associate, Venable LLP
Christopher Oswald, Senior Vice President, Government Relations, Association of National Advertisers
Tara Sugiyama Potashnik, Partner, Venable LLP


9:05 - 9:55 AM

Malvertising: A Panel Discussion on Threat Assessment, Guidance & Actionable Insights to Bolster Consumer & Marketplace Trust

The U.S. Senate report on Online Advertising and Hidden Hazards to Consumer Security and Data Privacy released in 2014 brought to light a little-known issue called “Malvertising.”  Malvertising is a type of online attack wherein malicious code hidden within an online ad infects a user’s computer or device with malware to perpetrate fraud, theft or other illegal activity. It persists today.

Although there's no such thing as perfect privacy or security, there is now a drive  to protect consumers and the ad ecosystem from these malicious attacks. Our panel of experts bring to light the current state of the issue, diagnose the challenges posed to industry, consumer safety and brand trust and present solutions industry can take to secure interaction and engagement.


Michael Duffy, Deputy Director, U.S. Cybersecurity and Infrastructure Security Agency | Department of Homeland Security
Daniel Fichter, Vice President, Software Engineering, Oracle Data Cloud’s Moat Analytics
Ari Schwartz, Managing Director of Cybersecurity Services, Venable LLP
Michael Zaneis, President & Chief Executive Officer, Trustworthy Accountability Group (TAG)


9:55 - 10:10 AM

Morning break

Connect with peers and exchange ideas and observations.

10:10 - 11:00 AM

Contracts Update for the AdTech & marTech Industry

Are your business contracts, and resulting business practices, keeping pace with data innovations and technologies? We examine evolving business processes related to customer and prospect identification, location, artificial intelligence, and other next-gen data uses and how enterprises can better protect themselves via contracts.


Emily Avant, Vice President, Corporate Business Affairs and Governance, WarnerMedia
Heidi Baltes-Braniff, Senior Corporate Legal and Privacy Counsel, IHG
Armand, J. (A.J.) Zottola, Partner, Venable LLP


11:05 - 11:55 AM

Enforcement in Action 4.0: How DAA Principles Adherence & Enforcement Keep Pace with Marketplace Change

DAA Self-Regulatory Principles indeed keep pace with marketplace practices and so do their enforcement. Hear from the enforcers -- Council of Better Business Bureaus Advertising Self-Regulatory Council (ASRC) and Association of National Advertisers' Data Marketing & Analytics Division (DMA) -- DAA's two independent Accountability Partners -- recent trends culled from marketplace monitoring of adherence, and key learning from the 100+ enforcement actions exercised and reported for marketing practitioners. Take away the essentials from their latest actions, with topics ranging from video ads to precise location data.

Special Introduction:

Lee Peeler, President, Council of Better Business Bureaus Advertising Self-Regulatory Council (ASRC)


Jon Brescia, Director, Adjudications and Technology, Council of Better Business Bureaus Advertising Self-Regulatory Council (ASRC)
Senny Boone, Senior Vice President, Accountability, Association of National Advertisers | Data Marketing & Analytics Division
Robert Hartwell, Associate, Venable LLP, and Counsel, Digital Advertising Alliance


Noon - 12:30 PM

Political Ads: Transparency & Disclosure

Digital political ads have entered the age of transparency and accountability? How? Through DAA’s new Political Ad icon [icon] and About Political Ads program. As next year’s Election Cycle takes form, learn how to ensure citizens are seeing “real” campaign ads and can use DAA Principles to help foster “express advocacy” transparently.


Jared DeMarinis, Director of Candidacy & Campaign Finance, Maryland Board of Elections
Mark Jablonowski, Managing Partner & Chief Technology Officer, DSPolitical
Ronald Jacobs, Partner, Venable LLP


12:30 - 1:40 PM

KEynote Lunch & learn

Privacy and Cross-Device Platforms in a Converging World: Constraint or Competitive Advantage?

The convergence of TV and digital represents a monumental shift in the advertising ecosystem. At the center of this convergence is data: how we identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social. Yet with GDPR in Europe, the California Consumer Privacy Act and like-minded regulations coming online in other states and countries, there are escalating concerns about how marketers can connect with their audiences. As the industry leans-in for consumer privacy, does this necessarily mean compromise on the benefits of convergence? Or can the constraints be turned into a competitive advantage? In 2019, new platform technologies and data strategies are enabling brands, agencies and broadcasters to think differently about how they connect with the consumers they care about. These new approaches enable audience-based planning across converged media that is safe, secure and privacy-compliant, enabling brands, agencies and broadcasters to reap the rewards of true convergence.


Dave Grimaldi, Executive Vice President, Public Policy, IAB

Keynote Speaker

Philip Smolin, Chief Strategy Officer, Amobee

Lunch sponsored by

1:40 - 5:00 PM

AFternoon break

Feel free to use Waterside I & II as your afternoon work and meeting space -- or take advantage of the rooftop pool and sun deck, or the on-site spa. The Wharf is yours to explore. Just be ready for our Welcome Reception at 5 pm.

5:00 - 6:30 PM

Capitol Hill Welcome reception

Algonquin Room

6:30 PM

DC Dine Arounds

You are invited to dine on your own, or to accept an invitation from our Platinum Sponsor(s). Organize a group — and we an assist with suggestions or reservations at The Wharf’s several fine dining and casual venues.