Thursday, June 6

Summit 19:DC | What’s Next

What’s NeXt? is a full day of ideas and innovation from business and privacy executives who are shaping the future and what it may mean for responsible data collection for advertising and marketing in our fragmented industry.

Times and content subject to change.


7:00 AM

Registration Opens & Buffet Breakfast


8:00 - 8:10 AM

Welcome to Washington DC & Summit 19:DC

Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance


8:10 - 8:55 AM

Kickoff Breakfast & Keynote

Brand Safety & the Future of Ad-Supported News

Welcome to a world where the charge “fake news” is rampant, and the financing of the fourth estate -- a bulwark of democracy and informed citizenship --- has itself been digitally disrupted. It is nothing less than vital for brands and publishers, and digital advertising platforms - interest-based and otherwise, to assess how to ensure adequate financing of an independent free press while maintaining brand safety standards, both inside and outside “pay walls and data walls.” We examine a close look at what’s at stake—and how we might best move forward—in an environment where advertising finance is hugely important to diversity in news and opinion. We also examine how privacy protections might be structured to enhance, rather than undermine, this critical aspect of free nations.

Introduction

Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance

Moderator

Dick O’Brien, Executive Vice President, Government Relations, 4A’s

Panelists

Jennifer Cobb, Executive Director, United for News
John Montgomery, Global Executive Vice President, Brand Safety, GroupM
Robyn Peterson, Chief Technology Officer, CNN


8:55 - 9:00 AM

Jumpstart: Effective Self-Regulation in a Privacy-First World

Lou Mastria, CIPP, CISSP, Executive Director, Digital Advoi43ertising Alliance

DOWNLOAD SESSION PRESENTATION (PDF)


9:00 - 9:40 AM

Keynote Media Elites

The Changing Landscape of Content & Advertising

Trust is earned, not given. Brands engaging with consumers must examine customer experiences and customer journeys, from their advertising experiences onward, to fully ascertain how users view ad and messaging content, so that efforts to bolster consumer trust can be planned for and executed. Our panel will share how, from a brand perspective, how to gain and build -- and in some cases rebuild -- the trust equation, necessary for consumer engagement. Relevance plays a crucial role. We look at the landscape of Content and Advertising and how it is shifting to serve customers with messaging when and where they want.

Moderator

Alex Propes, Senior Director, Public Policy & International, Interactive Advertising Bureau

Speakers

Jill Siegel, Assistant Vice President, Business Intelligence, Xandr
Greg Wester, CMO, Mobile Posse
Victor Wong, CEO, Thunder


9:40 - 9:50 AM

Morning Networking break

Sponsored by

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9:50 - 10:30 AM

Privacy for America: A New Paradigm for Federal Consumer Privacy Protection

The time has come for a strong federal privacy law to empower consumers and brands alike in the Information Economy.  We will examine a new paradigm for consumer privacy protection in federal policy -- known as Privacy for America. We’ll examine how such a proposed data regulation framework could affect American consumers and the data economy. Policy experts and facilitators on these fronts share perspectives on how privacy and security public policy -- and a continuing role for self-regulation -- may affect data-driven brand engagement with consumers in such a new policy construct.

Introduction

Dan Jaffe, Group Executive Vice President, Government Relations, Association of National Advertisers

Moderator

Michael Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance

Speaker

Daniel Alejandro Sepulveda, Vice President, Global Government Relations, MediaMath


10:30 - 11:00 AM

Data4Good - Round 1 | A Goodwill, Ad Council & Teemo Case Study

Goodwill's goal: Drive incremental visits and revenue to Goodwill retail locations and fund the non-profit’s career training initiatives and community-based services.

The Plan: Teemo, location-based advertiser with a unique “Drive-to-store” marketing platform, teamed up with Goodwill and the Ad Council to create the “Bring Good Home” campaign that encouraged shopping at Goodwill to support job training programs.

Teemo created the mobile location platform for Good will to both increase foot traffic and awareness via personalized mobile advertising.  Result, the solution targeted shoppers and rose awareness on how revenues from sales of goods create employment placement and job training. Hear from the insiders during this spotlight session on the use of Data4Good.

Moderator

Andrew Weinstein, Communications Advisor, Digital Advertising Alliance

Speakers

Liz Johnson DeAngelis, Director, Growth & Emerging Media, Ad Council
Benoit Grouchko, Co-Founder and CEO, Teemo
Adam Stiska, Director of Mobile & Digital Strategies, Goodwill

DOWNLOAD SESSION PRESENTATION (PDF)


11:05 - 11:35 AM

Policy Keynote  | Conversation - A View from Capitol Hill

A Special Address & Conversation with U.S. Representative Cathy McMorris Rodgers (R-WA)
Ranking Member on the House Energy & Commerce Subcommittee on Consumer Protection and Commerce

Moderator

Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance or Milo Cividanes, Partner, Venable LLP

READ OUR BLOG POST HERE.


11:40 AM - 12:20 PM

Brand Relevance and Growth in a Privacy-First Era

What defines a relevant brand in a Privacy-First Era?  How are relevant brands engaging, surprising and connecting with their customers and clients? In today’s privacy-first era, relevant brands are modern, finding new ways to delight and deliver. They push themselves to earn and re-earn customers’ loyalty and they continually redefine what’s possible. Today’s omnichannel marketers are driven to build brands that answer the core question, how do I remain relevant and grow in a era of consumer skepticism? A global brand leader explores these questions -- with the central themes of business growth and earning the consumer trust dividend.

Introduction

Chet Dalzell, Senior Director, Communications & Industry Relations, Digital Advertising Alliance

Moderator

David Buzby, Senior Director, Government Relations, Association of National Advertisers

Speakers

Darren Abernethy, Senior Counsel, TrustArc
Neil O’Keefe, Vice President, Enterprise CRM & Loyalty, 1-800-FLOWERS.COM, Inc.
Ami Rodrigues, Privacy Counsel - The Americas, The Coca-Cola Company      


12:20 - 1:10 PM

KEynote Lunch | Policy Conversation

Introduction

Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance

Keynote Speaker

James Sullivan, Jr., Deputy Assistant Secretary of Commerce, U.S. Department of Commerce - International Trade Administration

Sponsored by

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1:10 - 1:40 PM

Innovation Talk Series - Round 1 | AI/Machine Learning:  A Game Changer for Data & Engagement

Today, AI [artificial intelligence] is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI/Machine learning is the ability to collect and assess data -- in volume, variability and velocity—providing deeper insights and intelligence into people’s actual wants and needs and life behaviors. This first round of Innovation Talk leaders will look at the impact of AI/Machine Learning in advertising and marketing environments, and how we're leveraging data collection and communicating about such processes to users.

Introduction

Leigh Freund, President & Chief Executive Officer, Network Advertising Initiative

Moderator

Peter Kosmala, Privacy Consultant and Speaker

Speakers

Jocelyn Aqua, CIPP/G, Principal, Risk and Regulatory Privacy Practice, PwC
Ganesh Padmanabhan, Chief Revenue Officer, Molecula
Lauren Tucker, Chief Strategy Officer, MERGE | World


1:45 - 2:20 PM

Spotlight World Report | Self-Regulation & Co-Regulation Models in Movement

Consumers everywhere — and the interest-based advertising (IBA) ecosystem — benefit from DAA Principles adherence. Our partners in Europe, Canada, Latin America provide briefings on their respective programs and markets -- with attention to how interest-based advertising, self-regulation and co-regulation interact and engage.

Introduction

Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance

Moderator

Ian Lowe, Vice President, Marketing, Crownpeak

Speakers

Argentina | Latin America
Mary Teahan, Co-Founder & Board Member, Alianza de Publicidad Digital de Argentina

Canada
Julie Ford, Executive Director, Digital Advertising Alliance of Canada

European Union & European Economic Area
Mathilde Fiquet, Director General, FEDMA, and Vice Chair, European Interactive Digital Advertising Alliance

DOWNLOAD SESSION PRESENTATION (PDF)


2:25 - 2:55 PM

Data4Good - Round 2 | Using Facebook Data for Social Impact

Facebook's “Data for Good” team will present on its privacy-preserving data products and how the company shares real-time insights during events such as natural disasters with NGOs to improve well-being and save lives. The Data for Good team will discuss its longstanding work on disaster response, as well as its latest initiatives on public health and epidemic response -- illustrating the power of data, insight and real-time application for positive social outcomes.   

Introduction

Alex Propes, Senior Director, Public Policy & International,Interactive Advertising Bureau

Moderator

Alison Pepper, Senior Vice President, Government Relations, 4A’s

Speaker

Laura McGorman, Policy Lead, Data for Good, Facebook

Special Presentation

Jason Bier, Executive Vice President and Chief Privacy & Data Officer, EMX & Chairman & President, Federation for Internet Alerts

DOWNLOAD SESSION PRESENTATION (PDF)


2:55 - 3:15 PM

AFternoon Break & Dessert Vote

Sponsored by

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3:15 - 3:45 PM

Innovation Talk Series - Round 2 | OTT: Emerging Media's Next Big WAVE

OTT is a force! More and more consumers are making the decision to cut the cord." By 2022, the number of OTT Service users in the U.S. are expected to reach almost 200M. Marketers are increasingly drawn to the power of OTT as a more targeted alternative to linear TV advertising. Listen to some of the industries brightest starts on OTT as an emerging platform and its power to change the advertising landscape.

Moderator and Introduction

Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance

Speakers

Doug Campbell, Chief Strategy Officer, Telaria
Dallas Lawrence, Chief Communications & Brand Officer, OpenX
Dave Morgan, CEO and Founder, Simulmedia
Noga Rosenthal, Chief Privacy Officer & General Counsel, NCC Media

DOWNLOAD SESSION PRESENTATION (PDF)


3:50 - 4:20 PM

Algorithms: Guidance to Help Keep Marketing Intelligence Free from Protected-Class Bias

Marketing algorithms can uncover and facilitate new opportunities and fairness -- but also can perpetuate bias in protected classes and specific audience segments. How can enterprises detect and correct harmful bias in their marketing intelligence organizations? We look at new recommendations from a cross-disciplinary task force to instill helpful checks and balances in existing analytics methodologies.

Conversants

Andrea Arias, Attorney, Division of Privacy and Identity Protection, Federal Trade Commission
Genie Barton, Principal, PrivacyGenie and Senior Advisor, Digital Advertising Alliance

DOWNLOAD SESSION PRESENTATION (PDF)


4:25 - 5:05 PM

A Closer Look: Principled Approaches Must Drive Marketing in a Privacy-First World

So much change, so much uncertainty.  Elusive trust, tougher regulations globally and disruptive technologies all have companies scrambling to figure out how to create stronger ties with their customers -- and keep prospects engaged. Companies and brands have relied on responsible data collection across devices and interactions to determine what people may want and who their potential customers might be. Innovations and platforms have been created to enhance the customer experience while applying such critical data in a real-time fashion.  The growing sense of anxiety today is, can the customer trust the information that they share always will be used in a transparent, responsible and relevant manner -- in a marketing context? Also, for consideration and discussion, how are companies and brands driving digital/data-driven marketing practice in a world driven by heightened privacy and security concerns? This panel of business and influential leaders will share how Digital/Data-Driven Marketing is re-shaping industry in an increasingly Privacy-First World.

Moderator

Charles A. Curran, Senior Advisor, Digital Advertising Alliance

Speakers

Rachel Glasser, Chief Privacy Officer, Wunderman Thompson
Scott Howe, CEO, LiveRamp
Ted Lazarus, Director of Legal, Google
Julia Shullman, Vice President, Chief Privacy Officer, AppNexus, a Xandr Company

DOWNLOAD SESSION PRESENTATION (PDF)


5:05 PM

Closing: A Manifest for 2020


5:10 - 6:15 PM

DAA Summit 19:DC Happy Hour

Waterside Foyer or Rooftop Deck with a Happy DC sendoff to DAA Summit 20:LA in California.

Sponsored by

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